COMMITMENT TO
SUSTAINABILITY
Cheer Pack NA’s commitment to sustainability can be summed up in our mantra, ‘Mindful Packaging®’.
Consumers eyes are now on the packaging and will pay a premium for sustainable packaging. Please see below for supporting information.
As an example of our ESG investment strategy, Cheer Pack NA’s plant in Massachusetts is covered with solar panels generating 30%+ of our facility’s annual electrical needs. This combined with our auto shut off lighting system is the equivalent in removing over 1,900 cars annually from the road!
Source Reduction is the most preferred packaging solution in the Hierarchy of Sustainability.
Cheer Pack® spouted pouches check this critical box by delivering the best product-to-package weight ratio: 35:1. This translates up to 93% less in CO2 emissions vs. other packaging types.
The below provides additional metrics communicating the key benefits of using flexible pouches vs. other packaging types (e.g., glass or rigid plastic containers).
Sustainability delivers growth and premium pricing
over conventionally-marketed CPG products
Sustainability-marketed products delivered 32.1% of CPG market growth (2015-2021) despite representing only 17.0% share of the category in 2021
Sustainability-marketed products enjoyed a 28% price premium over conventionally-marketed products (Feb. 2022)
% of consumers has increased at least 50% from 2019 to 2021 willing to pay at least 10% more for sustainable products*
Source: Sustainable Market Share Index™ updated March 2021; NYU Stern Center for Sustainable Business
*Source: IRI NaturaLink Segmentation Survey, 2020
Source: IRI POS data for MULO across 35 core categories; Analysis by NYU Stern Center for Sustainable Business Note: Weighted by $ Sustainable Sales of categories examined; analysis excluded store brand / private label
Consumers Recognize the Importance of Specific Life-Cycle Packaging Impacts…
CHEER PACK® spouted pouches and caps check most of the boxes for consumers…and we have just launched our innovative CHEERCircle™ spouted pouch and cap offering to check the other two!
“Thinking about the products you buy, how important is it to you that product packaging is…” (Summary of “at least somewhat important”)
Hierarchy of Sustainability
CHEER PACK® Pouches provide significant carbon footprint savings vs. other material packaging types relative to the most preferred sustainability metric, which is ‘Source Reduction’
These savings are presented in our (LCA) Life Cycle Assessment reports (available upon request)
Opportunity: Address ‘End of life’ (prior to Waste Disposal), which is the “Recycling” stage
Our cutting-edge innovation solutions, CHEERCircle™ spouted pouches and caps, have been developed to meet this need and ‘Designed for the Circular Economy’
Sustainability: Stand Up Pouches Deliver Significant Source Reduction
With a 35:1 to ratio, Stand Up Pouches provide the most efficient package delivery system relative to other popular package types
Stand Up Pouches reduce greenhouse gas emissions by 75%-93% vs. other packaging types
Sustainability — Cheer Packs N.A.’s Commitments to Improving Our Environment
Our ongoing Environment Management Programs focus on lowering our carbon footprint.
Select projects:
Installed 144,354 sq ft of solar panels > generating 2.4 million kWh per year > delivering 30.6% of our facility’s annual electric needs.
This is equivalent to saving 1,655 tons of CO2 annually
Auto shut off lighting system saving 225,651 kWh and 159 tons of CO2 annually
These 2 equate to removing 1,933 cars annually from the road in CO2 emissions savings!
Cheer Pack N.A.’s LCA Packaging PIQET Analysis
The closer to the center, the lesser the environmental impacts
Lower environmental impacts are desirable for any packaging/product!
Summary:
Both CHEER Pack® stand up (standard and clear) pouch systems:
Greatly outperform glass
Outperform rigid plastic
Key metric performance:
Pouches are virtually zero relative to the “Solid Waste” metric
Our full LCA’s are available upon request
